{"id":55,"date":"2013-06-13T11:31:56","date_gmt":"2013-06-13T11:31:56","guid":{"rendered":"http:\/\/michaelgurian.com\/gl\/?page_id=55"},"modified":"2017-09-30T09:54:08","modified_gmt":"2017-09-30T09:54:08","slug":"marketing-solutions","status":"publish","type":"page","link":"https:\/\/michaelgurian.com\/gl\/marketing-solutions\/","title":{"rendered":"Marketing Solutions"},"content":{"rendered":"

Gender Specific Marketing Solutions<\/h3>\n

GenderLeadership\u00a9 Sales, Marketing and Client Services Solutions<\/p>\n

“Much of what we have learned thus far about marketing to and leading men and women is based on observing cultural influences.\u00a0\u00a0LEADERSHIP AND THE SEXES<\/a>\u00a0brings a scientific basis that simply takes everyone’s understanding to a whole new level.\u00a0 The opportunity this understanding brings to be more effective is a competitive advantage both in and outside our company.”<\/p>\n

\u2014 Jim Weber, President and CEO, Brooks Sports<\/p>\n

The Gurian Institute Corporate Division (GICD) is your GenderLeadership\u00a9 partner in building your brand, topline growth and impact in your markets.\u00a0 Gender effectiveness is not only good policy \u2013 it is good for business.<\/p>\n

The 21st Century markets are diverse, complex, technologically fast paced, gender focused and neurologically sophisticated.\u00a0 Whether in the impact of:<\/p>\n

* Behavioral finance and marketing
\n* Increasing demographic impact of women and girls
\n* Ways to be more effective with couples and husbands and wives.
\n* Age and gender focused communications and advertising.<\/p>\n

\u2026the list goes on and on\u2026<\/p>\n

Capture GenderLeadership\u00a9<\/small>\u00a0in Your Business<\/b><\/big>\u00a0<\/center>Digital dominance is accelerating.\u00a0 Getting the attention of men and women in this hyper-paced and competitive environment is critical.\u00a0 Engaging both genders in meaningful dialogue and relationships can now be done remotely.\u00a0 There is no room (or time) for uninformed efforts or campaigns.\u00a0 You must have the latest empirical, fact-based knowledge to compete and win \u2013 everyday.\u00a0\u00a0Using the latest gender neuro-science, GICD helps you build strategies for capturing attention, web prominence, effective email campaigns and optimizing technology.<\/big><\/p><\/blockquote>\n

You, your team and company will become more effective and efficient in communicating — with your clients, prospects, distribution partners and co-workers.\u00a0 You will realize your sales, marketing and client service leadership potential.\u00a0 You will get the most up-to-date, scientific knowledge.\u00a0 You will learn:<\/p>\n

* How to communicate and work with women and men in sales and client management situations
\n* Tools for understanding men and women\u2019s needs, and ways to make sure your best advice is heard and acted upon
\n* Ways to be more effective with couples and husbands and wives.<\/p>\n

Our GICD Sales, Marketing and Client Service Training and programs help you understand how women and men are naturally different.\u00a0 Each bring to their interactions their own authentic and necessary strengths, capabilities and skills.\u00a0 Understanding these helps you customize your sales efforts and marketing to meet the needs of each gender.<\/p>\n

Strategies, campaigns, communications, product development and brand and distribution efforts that aren\u2019t gender sophisticated can hurt your image and growth.<\/p>\n

GICD will help you:<\/p>\n

* Realize greater effectiveness and efficiency in sales, marketing and client management
\n* Find clients and prospects listening to and implementing your advice
\n* Help to avoid misunderstandings and miscommunication.<\/p>\n

The GICD GenderLeadership\u00a9 Training works for:<\/p>\n

* Sales People, Client Service and Relationship Management Professionals
\n* Advisors, Agents and Sales Professionals
\n* Sales and Marketing Managers and Group Heads
\n* Advertising and Marketing Agencies
\n* Sales Conferences
\n* Product Development, Market Research and Marketing Communications Professionals
\n* Wholesalers and Value\u2013Added Campaigns for Distribution Partners.<\/p>\n

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NEW SCIENCE, NEW SKILLS<\/big><\/p>\n

Advances in neuro research and science now give us in-depth insights into the differences between women and men and the ways they communicate, interact and behave in sales, marketing and client service situations.\u00a0 GICD training and eLearning, tools and resources teach you how these differences affect different aspects of your sales, marketing and client management.\u00a0 You and your stakeholders get practical help understanding and applying\u00a0\u2013 today \u2013 new techniques and methodologies in:<\/p>\n

* How You Sell to Women and Men
\n* Client Gender Negotiations and Communications
\n* Your Long-Term Relationship Building with Men, Women and Couples
\n* Advertising to Women and Men
\n* How Graphics, Words and Verbal Icons Work Differently for Women And Men
\n* How to Alter Sales and Marketing to Take into Account the Natural Gender Differences
\n* Gender Optimized Products and Product Design
\n* How to Increase Your Competitive Edge and Translate New Research on Women and Men toward Profit Increases and Bottom Line Gains.<\/p>\n

Your GICD training is science-based and practical.\u00a0 In webinars, eLearning and interactive online training and keynotes customized to your markets, you are introduced to ideas, techniques and GenderTools\u00a9<\/small>\u00a0that you will take into your everyday client and prospect interactions and meetings.<\/p>\n

GICD DELIVERS SALES, MARKETING AND CLIENT MANAGEMENT TOOLS YOU CAN USE TODAY!<\/p>\n

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FOR FINANCIAL AND INVESTMENT SERVICES AND BANKING<\/big><\/p>\n

You see it more and more, everyday — in your practice.\u00a0 Issues men and women face in their financial lives grow more complex and challenging.\u00a0 Emotions, family and personal relationships, social and health factors, psychological issues all come into play.\u00a0 This is especially true as your clients grow older and the Baby Boomers dominate the financial landscape. Sales, communications and client management issues with the men and women in your practice and marketing, make your role even more vital.<\/p>\n

How can you reach people?\u00a0 Better understand their needs and challenges?\u00a0 Have them act on your best advice?<\/p>\n

GICD\u2019s work helps you become more effective in:<\/p>\n

* Listening\u00a0to client and prospect needs
\n* Communicating\u00a0empathy and understanding
\n* Hearing\u00a0hidden issues and challenges in their financial lives
\n* Uncovering\u00a0special needs and goals
\n* Articulating\u00a0your best advice and recommendations
\n* Motivating\u00a0your prospects and clients to take action and address key issues
\n* Building\u00a0rapport with your prospects and clients and co-workers and among couples you work with.<\/p>\n

GICD has special expertise in training:<\/p>\n

* Financial and Investment Advisors
\n* Brokers
\n* Agents
\n* Wholesalers
\n* Bankers and Bank Investment Advisors
\n* Client Service Staff
\n* Firm Principals
\n* Investment and Trading Professionals.<\/p>\n

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 <\/p>\n

\"\"<\/big><\/p>\n

A MESSAGE FROM\u00a0MICHAEL GURIAN<\/a><\/p>\n

EXPERT IN GENDER AWARENESS AND CLIENT SERVICE\u00a0<\/big><\/p>\n

 <\/p>\n

Over the last few years, neuro science research has permeated most parts of our culture\u2014not a day goes by that you don\u2019t read something in the newspaper about the application of brain science to your family, your children\u2019s school, your own health and well being. Similarly, studies come out daily about the innate differences between men and women\u2014at work, at home, in relationships, and marriage. Women\u2019s magazines are especially tuned to mention of these differences.<\/p>\n

This is a great thing for all of us\u2014brain research is changing the way we live.<\/p>\n

It can be a crucial part of your work day, too.\u00a0 If you work in marketing, selling or advertising, you know instinctively the importance of male\/female differences. The new brain sciences are ready to help clarify and practically apply your instincts.\u00a0 Both nurture and nature matter\u2014and every man or woman you are selling or marketing to is affected by being male and female.<\/p>\n

I\u2019m proud to be part of a team of trainers that specializes in male\/female differences from a scientific point of view.\u00a0 If we can help you, let us know.\u00a0 Our perspective is unique, and empowers corporate growth.<\/p>\n

For a science-based approach to marketing to men and women, please go to\u00a0Books<\/a>\u00a0and learn about our new book,\u00a0LEADERSHIP AND THE SEXES<\/a>. It includes specific information on this topic, and can be ordered through the website.<\/p>\n","protected":false},"excerpt":{"rendered":"

Gender Specific Marketing Solutions GenderLeadership\u00a9 Sales, Marketing and Client Services Solutions “Much of what we have learned thus far about marketing to and leading men and women is based on observing cultural influences.\u00a0\u00a0LEADERSHIP AND THE SEXES\u00a0brings a scientific basis that simply takes everyone’s understanding to a whole new level.\u00a0 The opportunity this understanding brings to […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"quest\/page-theme.php","meta":{"jetpack_post_was_ever_published":false,"footnotes":""},"class_list":["post-55","page","type-page","status-publish","hentry"],"jetpack_shortlink":"https:\/\/wp.me\/P4qZvx-T","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/michaelgurian.com\/gl\/wp-json\/wp\/v2\/pages\/55","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/michaelgurian.com\/gl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/michaelgurian.com\/gl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/michaelgurian.com\/gl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/michaelgurian.com\/gl\/wp-json\/wp\/v2\/comments?post=55"}],"version-history":[{"count":6,"href":"https:\/\/michaelgurian.com\/gl\/wp-json\/wp\/v2\/pages\/55\/revisions"}],"predecessor-version":[{"id":385,"href":"https:\/\/michaelgurian.com\/gl\/wp-json\/wp\/v2\/pages\/55\/revisions\/385"}],"wp:attachment":[{"href":"https:\/\/michaelgurian.com\/gl\/wp-json\/wp\/v2\/media?parent=55"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}